Why Instagram’s videos are 15 seconds long

Why Instagram’s videos are 15 seconds long

BRYAN LENETT PICTURE

“I don’t think that number was made up out of thin air.”

Instagram launched video yesterday, as everyone and her social dog knows. But why 15 seconds long, when Vine, the massively growing video-based social network that premiered the medium, is six seconds?

“They said it was to give people time

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